The Mom and Dad Store

In the past few weeks, we have been brainstorming about how the Support Local Mom and Dad Businesses Movement can help fellow micro and small enterprises. Aside from promoting others via blogs, facebook, and other social media platforms, offline and actual promotion of products and services were suggested to help out fellow mom and dad enterprises.

There are a lot of online platforms that cater to promoting mom and dad entreprises like facebook, instagram, twitter, etc. Even mom and dad businesses are also using the said platforms in promoting their own businesses. But, are they really effective? For some, these platforms have been very effective and have grown some businesses already. Some even started up as an online store in facebook, and instagram. To some, online promotion of their enterprises have not been very much effective in growing their businesses.

Being a small, or a micro business, it is quite difficult to compete with well established businesses that can afford to lease a space in a mall, or meet the consignment requirement by big department stores. It is good that there are some event organizers do let small spaces to be leased for a short time, like bazaars or events, but, these comes at a huge cost also and could range at 2,000 – 8,000 per day. By participating in such events, offline and online visibility of a product or service can be maximized by mom and dad businesses, There are some event organizers also that help out mom and dad enterprises by not charging a fixed amount for rentals on space, instead, they get a percentage from the gross sales in the duration of the display of the products.

The Store Space

What we have envisioned is to have a physical store that would cater to mom and dad enterprises to promote their products and services for free or maybe for a minimal fee, for a limited time to micro and small businesses. Being online at the same time offline would give opportunities to local mom and dads to grow their businesses. In exchange, the participants would also promote other mom and dad businesses and the Support Local Mom and Dad Businesses Movement in their own respective online stores.

For a start, we might showcase first local clothing startups and services that can be accommodated in the mom and dad store. Some have signified their intention to showcase their products in the store. We’ll start small, but, little by little, we can grow and expand the mom and dad store.

Is it possible? YES!

Share your thoughts about it. Or, maybe you could help us out in making it possible in helping fellow mom and dad businesses grow.

Mom and Dad Businesses Vision and Mission

In the coming weeks, Support Local Mom and Dad Businesses will be registered as a Non-Stock, Non-Profit Organization with the SEC.

As of the moment, the team has finished with some of the details in making the movement a legitimate organization regitered in the Philippines.

In the near future, Support Local Mom and Dad Businesses would be launching its official website, programs, events, trainings and fund raising projects aiming to help fellow mom and dads promote their small businesses, and other mom and dads who want to start their own business.

mom and dad vision

mom and dad mission

In our next posts, we will be sharing with you our goals and proposed programs.

Stay tuned!

Turon Wars (Part 3): Where Will You Buy Your Turon?

Where will you buy our beloved turon?

Turon Wars (Part 1)

Turon Wars (Part 2)

From the home-made turon and bananaque vendor where the sales and income directly affects their daily monetary needs.

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Turon from our local mom and dad businessmen

or

From the mall giants who ventured into the micro and small business interests of local mom and dads in the community.

Turon from the mall giants

Turon from the mall giants

So, which turon will it be?

Turon Wars (Part 2): How Big Business Is Swallowing Up Our Beloved Tindahans

http://bloggingmama.com/turon/

The first thing anyone notices when they check out the turon on display in SM, Waltermart or any other bigger commercial establishment is the consistency of what’s being offered for sale: from the size to the color to the taste of each turon, the ones you buy from their in-store grocery are always the same. It’s not like the ones you buy outside from the average street vendor—everything is uniformly done.

Turon, on the other hand, varies from one tindero or tindera to another—perhaps one is more generous with the caramel, or the other fries theirs a little bit longer, making the turon darker and crisper. The bananas could be sweeter or smaller one day, or cut a little bit bigger the next. But each turon was made in their homes, as part of a plan to provide for their families—perhaps to pay for day to day expenses or offset tuition costs.

The average price of turon in SM and other malls ranges from 15 to 20 pesos, while the turon you buy from a street vendor will be 10 pesos from the walking tinderas, or 12 pesos if they have a fixed stand somewhere. A couple of extra pesos will get you a larger turon or turon with cheese or langka (jackfruit) if you feel like giving your taste buds a break from your usual snack. Nowadays, many people who are more stringent about food preparation and hygiene, or who prefer to eat inside an air-conditioned food court, buy from these malls. But these small comforts which you think are only bought with a few extra pesos in your wallet have been making it harder for these street vendors to make a living.

Think about it: it’s true that it’s very convenient to just go to the mall and buy yourself a piece, but isn’t it just as convenient anyway to buy one from someone just around the corner of your village? Furthermore, these big malls are selling these turons to increase their profit margins—profit margins that don’t necessarily guarantee better salaries or working conditions for their contractual workers. Meanwhile, buying from the nearest manang fanning her bananacue pile will help her substantially—you could be helping fund her child’s education, or perhaps their groceries for next week. Your patronage of their homegrown businesses—which, let’s face it, are done in environments not really that much more or less sterile as that used to source your big mall’s turon—will have a big impact on their lives.

These larger businesses have been crowding out smaller family-owned establishments over the span of decades, and street vendors. What you gain from them in terms of flavor consistency and comfort, is lost by the individual sellers, who end up scrimping on basic necessities just to pay for the goods which keep their livelihood going. Just think of the street vendors along the roads of universities or near public transportation hubs—those who take the time to chat them up find out that their turon and bananacue business provides for many family members, perhaps even as the only means of income for that group of people. Surely it is better to try turon even from the nearest vendor and help both your tummy and their budgets.

We should be ethical consumers and think about what we do with the things we buy. What is the essence of turon, if not as a homemade, beloved and familiar treat that we first learned to savor with our family and friends? Turon is a Filipino food meant to be shared and to bring comfort. When you next think of where to get your sugar fix, have a peek at what’s in manang’s bilao instead of enduring a trip to the mall. You may find yourself coming back for that perfect rush of carbs and caramel.

Turon Wars (Part 1): A Traditional Comfort Food as a Mom and Dad Business

Moving enough of a familiar product to make a profit is no easy feat—and what could be more ubiquitous than the beloved turon? This humble snack, made of bananas and a little sugar wrapped in a spring roll wrapper before being deep-fried, has graced both the bilaos of many a street vendor, and the tables of fine-dining establishments. Whether you like your traditional turon, the delicious varieties that come with langka or cheese, or have eaten it a la mode with hazelnut spread and chocolate in your latest dining hot spot, this is a food that has enjoyed enduring popularity.

Making it seems straightforward enough; along with banana-cue—fried bananas covered in sugar or syrup on a stick—the turon is something anyone with a big frying pan and ingredients can make. Cooking turon and selling it is actually a great home-based business because of the minimal funds you’ll need for starting it up, as well as the level of skill required to make this easy recipe. As long as you maintain your proportions of ingredients properly, wrap the turon well and keep an eye on them in the pan so they don’t overcook, you’ll have yourself a beautiful batch of turon that would make your lola proud.

The trick is to build yourself a solid customer base that will keep coming back for your turon and banana-cue. In selling turon, remember that the first selling point is making it affordable—most street vendors price turon at 10 pesos per piece, and charge a couple of pesos more if the turon includes cheese or langka, or is a larger size. Apart from affordability, it must be kept portable—so wrapping the turon tightly is a must before you fry it to ensure it doesn’t fall apart.

The beauty of selling banana-cue alongside it is that if you run out of spring roll wrappers, you can just make banana-cue and keep your stock of bananas from going to waste. It’s an efficient and basic business model that has helped a lot of Filipinos provide for their families—and even build up enough capital to start bigger businesses. This food is also very easy to take from one place to another and doesn’t spoil easily, which is convenient for both the seller and the people who enjoy taking a bite out of this delectable snack everyday. When you choose to sell turon, location actually matters only in terms of foot traffic, so whether you want to make it a staple in your sari-sari store, bring several dozen to work and sell to your officemates, or even set up a little stand in your subdivision just outside your house, any entrepreneur can make it work.

Eating turon is a simple pleasure that has been elevated to elegant cuisine. The timeless flavor combination of thickly-sliced cooked bananas and rich caramel, accompanied by the satisfying crunch of a freshly-fried wrapper, makes for one incredible mouthful that will keep you full for several hours, making it a wonderful treat that isn’t laden with unhealthy amounts of fat and sugar. Adding cheese and langka are an easy way to boost profits and to add a different layer of satisfaction to turon—cheese enhances the richness of the caramel-banana combination and provides a contrast to the sweetness, which langka (jackfruit) strips are a healthier but delicious fruit which gives your turon a more tropical punch.

Think of your turon as the Asian cousin to the equally-delicious dessert of bananas foster, a pick-me-up that needs no utensils and can put a little sweetness to anyone’s day. There’s a reason why there are so many street vendors from corner to corner, earning an honest living and catering to both the casual buyer and their loyal customers alike—every batch of turon is different from each other, no matter how indiscernibly so it may be for anyone else who doesn’t understand why you keep coming back to that one stand. Turon’s appeal is just something no one can resist—you know you’re a Filipino when you find yourself looking for this dessert no matter where you happen to be.

Contributor: Lesly Bries

Starting a Business While Working Full Time

Balanced Pepples at the Baltic Sea of GermanyIt is quite uncommon here in the Philippines to see employees being employed by two jobs… But abroad, it is quite common to hear that someone is having a second job. Here it the Philippines, it is more common to have a side-line or part-time rather than taking on two jobs and be an employee for two companies.

A valuable lesson i have learned from the past ten or so years in doing a part-time or side-line business, is that it would be better to start a business while being employed. This would allow aspiring businessmen to provide a stable income and at the same time make money from the part-time or side-line. Having a full-time job provides you with a safety net. You can develop your plans, learn some new tricks of the trade in your new business, and test your new business concept – all while getting a steady income from your employment.

We know a lot of people have handled a part-time or side-line business while working on a job full-time. As observed, they have followed some guidelines so they have harmoniously done two things at the same time. Having read in another article, these simple rules should also be followed: treat your employer with respect, honor your commitments, and be fair. There are also other things that have to be considered in having a business while being employed:

Does your job allow you to do business?

To be sure you won’t have any problems in running your own business while being employed is that first, you have to determine if your job will allow you to do it. There are some companies that prohibit their employees engage into business while being employed in their institution. Some do allow and encourage their employees to engage into business while being employed. So, it would be better to know if your current job will allow you to do so. You have to make sure you have reviewed the company’s employee’s handbook just to be sure you are not violating any rules and policies of the company. It is also important to review the terms and conditions of the employment contract particularly in the confidentiality clause and the use of resources of the company. Mostly they are the ones taken for granted and becomes the cause of problems with your business and your status as an employee. It would be very hard to operate and business and be employed if there are complications along the way.

It is also best that you consult an professional HR practitioner or maybe even a lawyer before starting your business while being employed. It’s better to be safe than be sorry in the future. It may sound expensive for a startup, but, if there would be conflicts or complications with your current job and your new business, it would be more costly to resolve than getting professional advise at first.

Don’t compete with your employer

It is very obvious, it is unethical to compete with your employer, whether directly or indirectly with your employer. This does affect your professional reputation permanently and the cost of having being in trouble with your employer would be a serious legal consequence. Most employers would not hesitate getting rid of you or maybe even get into a legal battle with you. If the business you have in mind would be directly competing with your employer, and you are sure of being successful at it, it would be better to resign. Just make sure that you won’t be violating any terms and conditions in your quit claim or in your contract. Some clauses in contracts would bar you to be engaged in a similar business as your employer.

Run the business during your free time and outside your working hours

It is ideal that you run your business at your own time. Remember that you are being paid by your employer to be focused on the job that is given to you. The simple rules apply here: treat your employer with respect, honor your commitments, and be fair. If your work requires you to be at a specific time, place, and do specific functions, be there 100%. Keep in mind always that your employer pays for you and you wouldn’t want to put that in jeopardy, unless there is an agreement that allows you to do so.

On a regular workday for example, you are to be in your place of work by 8:00 AM and leave by 5:00 PM, you should be operating your business outside of those hours. You have to make sacrifices by getting up early or stay up late to do some tasks for your business. At times, especially when you are starting a business, it would require you to be there during your office time. This would be very challenging. If you have to attend to something for your business during your workhours, it would be better to do it during your break times. Also, it is best to handle your business matters outside your place of employment.

Don’t use your employer’s office and equipment

Your employer’s place of business is theirs and not yours. Even if it is outside business hours, it would be better to do it outside. You should remember that your employer may claim what you have developed for it was done inside the premises of his place of business. This also applies to the equipment that you use like the company’s laptop or computer, telephone or mobile phone, software, etc. Again, this is a precaution that can be valuable when the time comes. It would be better to do it at home or another place where you feel it is safe to run your ideas and your new business.

Be sensitive and know when to quit

Running a business while being employed takes a lot from our energy, time and resources. It is quite difficult to do it at the same time and may cause exhaustion if done for a long time. When the business is growing, it would be requiring more of your attention and it might affect your current employment. The attention you might be giving to your current job is declining and it would be unfair with your employer who pays for your services by what was agreed upon. By the time that the business is growing, it is advised that you have to weigh things up. Knowing when to quit your job and be focused on your business full-time takes a lot of consideration. Quitting soon may lead you to financial failure, waiting too long may lose some opportunities.

If you have the funding, leave your employment once your business is on track and making money. New businesses are unpredictable, sometimes you would hit a jackpot and sometimes you get zero, and it may be very difficult. It is best that you quit when your business  is generating an income that can replace your salary. This has to be remembered and a lot have made mistakes by leaving the job too soon.

Local Mom and Dad Business Movement will be conducting seminars and programs very soon that would help you out when starting your own business. Advising and mentoring by professionals will be some of the services to be offered to mom and dads who would wish to start up their own business. We hope to see you soon and let’s support local mom and dad businesses in your community

Think Inside The Box First

Think inside the box

We have read or heard the stories of some of the billionaires who have started from nothing. But to us ordinary Filipinos, at this time when these billionaires have taken over the thriving businesses, can we still compete with these giants?

My answer will be a resounding YES!

A lot of people would say for you to achieve something great and unique, you have to think outside the box. Once we hear Think Outside The Box whenever we brainstorm for ideas, the immediate reaction is to look for something that is unique and has never been done that we think that would click and be the next big thing. Ideas barge in like a huge wave of things waiting to be picked and used for the new business concept. Then, as planning the new business concept with all the excitement,everything will be at a halt… Just because you don’t have the enough resources to make the NEXT BIG THING materialize. All the excitement and planning ended up in frustration and it goes on like a cycle… We think of that new business concept and end up with hanging plans. That great business concept of yours now have a big question… How are you going to implement or execute your ideas?

So, how is it possible to get that NEXT BIG THING running? First, THINK INSIDE THE BOX… As simple as examining ourselves and listing down all the resources available, whether it is tangible or intangible, is one step. Another is to look into your strengths and your interests. All these can be reached all INSIDE THE BOX by just examining ourselves. Even if the idea is not the next big thing, once you have identified everything that you have INSIDE THE BOX, moving out of the box would simply just follow and you can make more unique innovations in the business concept that you want to pursue.

Starting a new business concept? Look inside the box first and gather all whats in it and before thinking outside the box. By that time, you are well equipped and prepared to be the NEXT BIG THING

What is Support Local Mom and Dad Business Movement

Support Local Mom and Dad Movement is an advocacy born out of the desire to promote local businesses by a group of employees, start-up businessmen, mom and dads, and seasoned businessmen. It is a non-stock, non-profit organization that advocates the promotion and empowering micro and small start-up mom and dad businesses. It also aims to link businesses to other businesses, and create opportunities to grow and inspire others to engage and patronize local mom and dad businesses.

Why You Should Support Your Local Mom and Dad Business

I once read an advertising campaign by a big company stating that: for every purchase of a (insert product here) I can study, and there was a picture of an indigenous student smiling. Then it gets me asking, do I really help those unfortunate student by purchasing such products?

Here is another thought: imagine if your local bakery, shoe repair shop or heck, even your local sari-sari store, let’s call them your local mom and dad business, can run an advertisement like the one above. It would go something like this: “If you buy my bread you send my child to school.”

In the grand scheme of things, supporting your local mom and dad businesses is like helping your neighbor in raising their children through availing his or her products or services. It is by thinking that behind this local business is a mother or a father trying to provide a better future for his or her family.

On the other hand, favoring products and services of big multi-national companies only get the rich to get even richer. In the economic sense, every revenue the multinationals get are being brought into the wider market thus it is not used in the immediate benefit of the community where the product is bought.

By this syllogism, a merchandise or a service rendered by a local mom and dad business would directly affect the community. Plus the income incurred by a mom and dad business is recycled within locality ergo creating a dynamic economy for the community.

Moreover, following your local mom and dad business also creates a culture of sharing the responsibility of community building.

Multinational conglomerates act in the market with tried and tested business models and products. They create the same products and just repackaging them into “new” products for the public to consume. In contrast, local mom and dad business seeks brand new ideas and systems in doing business in hope to make a ripple in the market. With this, local business propagates creativity and innovation in the market.

But in a smaller but greater sense of it all, buying from your local mom and dad business will help our local business people in providing food in their tables, education for their children and of course a general sense of happiness for the family.

Furthermore, local mom and dad businesses not only support their own family it also supports the families of their employees. Therefore it creates more smiles for the homes in the Filipino community.

 

In the next blog posts, we’ll feature some local mom and dad businesses. Let’s pay it forward!