In the past few weeks, we have been brainstorming about how the Support Local Mom and Dad Businesses Movement can help fellow micro and small enterprises. Aside from promoting others via blogs, facebook, and other social media platforms, offline and actual promotion of products and services were suggested to help out fellow mom and dad enterprises.
There are a lot of online platforms that cater to promoting mom and dad entreprises like facebook, instagram, twitter, etc. Even mom and dad businesses are also using the said platforms in promoting their own businesses. But, are they really effective? For some, these platforms have been very effective and have grown some businesses already. Some even started up as an online store in facebook, and instagram. To some, online promotion of their enterprises have not been very much effective in growing their businesses.
Being a small, or a micro business, it is quite difficult to compete with well established businesses that can afford to lease a space in a mall, or meet the consignment requirement by big department stores. It is good that there are some event organizers do let small spaces to be leased for a short time, like bazaars or events, but, these comes at a huge cost also and could range at 2,000 – 8,000 per day. By participating in such events, offline and online visibility of a product or service can be maximized by mom and dad businesses, There are some event organizers also that help out mom and dad enterprises by not charging a fixed amount for rentals on space, instead, they get a percentage from the gross sales in the duration of the display of the products.
What we have envisioned is to have a physical store that would cater to mom and dad enterprises to promote their products and services for free or maybe for a minimal fee, for a limited time to micro and small businesses. Being online at the same time offline would give opportunities to local mom and dads to grow their businesses. In exchange, the participants would also promote other mom and dad businesses and the Support Local Mom and Dad Businesses Movement in their own respective online stores.
For a start, we might showcase first local clothing startups and services that can be accommodated in the mom and dad store. Some have signified their intention to showcase their products in the store. We’ll start small, but, little by little, we can grow and expand the mom and dad store.
Is it possible? YES!
Share your thoughts about it. Or, maybe you could help us out in making it possible in helping fellow mom and dad businesses grow.